Today, Saturday, October 11th, Email Advertising and You
Marci’s key points today were product familiarity and passion…
Don’t try to promote a site if you aren’t familiar with it. If you aren’t familiar with it enough to answer questions about it (without researching) then you shouldn’t try to promote it. And if you don’t know it well enough to enjoy using it, then how can you show passion in your email for it?
Marci also gave a quick breakdown of your successful email. Starting with the opening line, which should set the tone and topic for the email. Then to the passionate detailed description of ONE of the benefits/features.
Next, the call to action. Show your passion in your call to action! Not a dull and mundane “click here” or “join here”! Show a passionate action like “grab it” or “don’t waste another second…”. Use your imagination! And, of course, make it an immediate action!
Finally, you get to the signature and the P.S. I’m not going to expand on these here. Check out the recording to hear the rest. You’ll be glad you did!
http://www.spreecast.com/events/email-advertising-and-you
(If you can’t click on the link, then just copy/paste it into your browser.)
The link will expire next Saturday, so see it soon!
