Today, Saturday May 10th, Who are You?
A site owner or an affiliate? Either way, people want to know who they are dealing with. They want to know how you will treat them. As an owner, they want to be able to find out your site’s reputation. As an affiliate, they want to be able to find out YOUR reputation.
Branding helps people see who you are. To know you’re a real person with their interest at heart. The way they start to gather that information is by being repeatedly exposed to you.
Branding is a constant exposure to you, whether an owner or affiliate. You as an owner are your site. You as an affiliate are your face and your name. That’s YOU. And repetition is their firsthand means of familiarity.
That branding takes a lot of marketing. That’s why Marci said “programs are easy to replace, you are not!” Come listen to the rest…
http://www.spreecast.com/events/who-are-you–5
(If you can’t click on the link, then just copy/paste it into your browser.)
