Today, Saturday January 25th, What’s Your Focus?
It seems that Marci is always emphasizing what you are selling. Well, why not? Unless you’re giving away everything and making NOTHING, then sales is the name of the game! But are you comfortable selling? Probably not! Most people aren’t. And it’s hard to focus when you’re not comfortable. YOu’re going to drop back into your comfort zone and lose focus!
But if you enjoy a product, then it’s so much easy to tell others why you like it and what it does for you. That’s how word of mouth works and that’s how you can tell others about the product or service that you want THEM to purchase or use. Whether you are mailing to your list or to your mailer audience, it’s so much easier to treat them like friends and just “talk to them”.
The key point Marci made was “Focus on what you’re comfortable to advertise and focus on what your audience wants” and you can maintain your focus.
Come and listen to the rest for more details…
http://www.spreecast.com/events/whats-your-focus
(If you can’t click on the link, then just copy/paste it into your browser.)
