Today, Saturday November 23rd, The topic was What’s Yer Brand?
Marci basically divided “your brand” into 2 types: positive and negative. Of course, the negative type gives you a bad reputation with other marketers and the marketing community and that’s NOT a good thing! However, she did point out that some negative branding CAN be a good thing if you’re the type of “Howard Stern” shockster that people are drawn to despite themselves.
Of course, most of us want to reach other positive people and that’s done through positive branding — maintaining qualities that others appreciate as their sponsor or site owner. Things like how helpful you are, and how much trust, respect, and integrity they see in you. And, since word of mouth is still a major means of marketing, how you treat others will become part of your branding.
So it’s not just your face and your name that brand you. It’s also how you form people’s feelings when they see your face and name!
So come and check it out! There’s LOTS of great info and a little entertainment. You can listen to the Spreecast recording here:
http://www.spreecast.com/events/whats-yer-brand
(If you can’t click on the link, then just copy/paste it into your browser.)
