Email Advertising and You

Today, Saturday, October 11th, Email Advertising and You

Marci’s key points today were product familiarity and passion…

Don’t try to promote a site if you aren’t familiar with it. If you aren’t familiar with it enough to answer questions about it (without researching) then you shouldn’t try to promote it. And if you don’t know it well enough to enjoy using it, then how can you show passion in your email for it?

Marci also gave a quick breakdown of your successful email. Starting with the opening line, which should set the tone and topic for the email. Then to the passionate detailed description of ONE of the benefits/features.

Next, the call to action. Show your passion in your call to action! Not a dull and mundane “click here” or “join here”! Show a passionate action like “grab it” or “don’t waste another second…”. Use your imagination! And, of course, make it an immediate action!

Finally, you get to the signature and the P.S. I’m not going to expand on these here. Check out the recording to hear the rest. You’ll be glad you did!

http://www.spreecast.com/events/email-advertising-and-you

(If you can’t click on the link, then just copy/paste it into your browser.)

The link will expire next Saturday, so see it soon!

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Evergreen Products and You

Today, Saturday, October 4th, Evergreen Products and You

Evergreen… No, not a pine tree! “Evergreen” products and services are ones that can be used year ’round, year after year, by virtually anyone in the I.M. Community.

So what kind of products and services are Evergreen? One of the biggest is TRAFFIC. Everyone needs traffic. Whether it’s traffic exchanges, mailers and mailing services, or any other form of getting viewers to your chosen opportunity, product, or service.

Other Evergreen products and services include autoresponders, tracking, domain registering, splash and squeeze page (webpage) making services, and hosting. Everyone might not choose all of them but anyone can to extend the scope of their business. Be it affiliate or site owner.

I got a little crazy toward the end (LOL) but come listen to more details here…

http://www.spreecast.com/events/evergreen-products-and-you

(If you can’t click on the link, then just copy/paste it into your browser.)

The link will expire next Saturday, so see it soon!

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Maximizing Your Funnel

Today, Saturday, September 27th, Maximizing Your Funnel

The key program to maximizing your funnel ,which Marci referred to as “my own shop attendant” is your autoresponder…

Now, to that purpose…

Send emails frequently enough to show your subscribers who you are. By telling stories or sharing videos of you… Show them that you’re a real person

When you start with a free gift to get them signed up, promote it as a BONUS, not a free item. A bonus has a better perceived value.

Next, make sure you are promoting evergreen programs/services/products in your email series. Evergreen is something that practically anyone can use anytime. An autoresponder isn’t much good if you constantly have to change out what you promote!

How to balance your promotions in your email series? I’ll let Marci explain that.

Come listen to the details here…

http://www.spreecast.com/events/maximizing-your-funnel

(If you can’t click on the link, then just copy/paste it into your browser.)

The link will expire next Saturday, so see it soon!

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It’s Time for Some Answers!

Today, Saturday, September 20th, It’s Time for Some Answers!

Well we started with a question: “Marci, if you had the chance to do anything else, would you?” Marci’s reply was emphatically “NO!” ” I would have to work someone else’s hours… I love my job!”

Then we covered a technical issue, another question for Marci personally, and some more technical and administration type questions. We also covered a couple splash pages.

So it was a little bit of everything (complete with some silliness and asides thrown in by Marci who is still recovering from the Flu). 🙂

Come listen to the details here…

http://www.spreecast.com/events/it-s-time-for-some-answers

(If you can’t click on the link, then just copy/paste it into your browser.)

The link will expire next Saturday, so see it soon!

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Are You Prepared?

Today, Saturday, September 13th, Are You Prepared?

Do you have life insurance? All set to take care of your loved ones when the unthinkable sneaks up on you? Well, what about your online affairs? Are they insured? As far as I know, there’s no such thing as online insurance to take care of your online affairs.

So what happens to your commissions? Your subscriptions? And, if you’re a membership site owner, your site and its concerns? Marci and I both agreed that supplying access to your PayPal (and any other payment processor you use) account should be your first concern.

That’s IF you want your loved ones to get the balance left in there. (They can change the bank account so they can access the funds.) And IF you want your outstanding subscriptions to stop pulling funds from that balance.

How computer literate are your loved ones? Do you need to spell everything out or do they know how to do some or most of the things that need to be done? And do you need to put that information offline or online (or both) for them to access it?

If you’re a site owner, have you got a possible new owner lined up? Or can/will your loved ones run the site when you’re gone? Or do they just need to know how to stop your online “utilities” and shut it down?

This was a very intensely information packed subject today. Because there were lots to cover and you never know when it’s your time. (Rest In Peace Veronica Smith, aka Lady “V” 🙁 We’ll miss you very much.)

So come listen to the details here…

http://www.spreecast.com/events/are-you-prepared

(If you can’t click on the link, then just copy/paste it into your browser.)

The link will expire next Saturday, so see it soon!

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How Long Has it Been?

Today, Saturday, September 6th, How Long Has it Been?

How long ago was it that you put your email series in for your autoresponder campaign(s)? One year? Two? Three? More?

If it was just a week or two ago, then there’s probably not much to worry about. As long as you have enough letters spread out to last awhile. If you’ve set up a bulletin style series, then it should last awhile. That’s mostly content.

But you can’t make money if you don’t pitch something in your autoresponder emails! When is the last time that you checked to make sure that the program you promoted is still online? If it was/is an Evergreen product, then it most likely will still be available. Evergreen means that a product or service is basically usable and applicable to practically everyone. However, things happen. For one reason or another, the owner might not still be online or around.

And technology changes. If you promoted a service, has something better replaced it? Has it been forced into obsolescence? Are there changes to the program/service that you need to know about? You need to be aware of these changes or YOU just might be obsolete!

Hey, if Marci forgot to check these things, then anybody can forget… LOL

And in the course of the seminar, once again, even Marci learned something new!

So come listen to the details here…

http://www.spreecast.com/events/how-long-has-it-been

(If you can’t click on the link, then just copy/paste it into your browser.)

The link will expire next Saturday, so see it soon!

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Need a Bit More Focus?

Today, Saturday, August 30th, Need a Bit More Focus?

From Day One in internet marketing, you’re constantly being bombarded with information, instructions, and opportunities wherever you turn. So how do you maintain your focus on your top goal and yet, still diversify your income?

It must be a pretty important question because we had a LOT of questions and interaction today! And golden nuggets everywhere for everyone.

One of the first keywords for today was Spread:

What’s your spread of views per program in your rotator? The bigger the spread, the less focus you have on each of the programs in your rotator.

What’s your spread of referrals in your programs? If your referrals are in programs where you can mass message them, then the more the programs, the more mass messages you have to send to reach them.

That’s where it would be massively easier if you had those referrals in YOUR own list in YOUR own autoresponder account. And if you’re messaging them in the various programs (or exchanges) then you run the risk of being reported for spamming.

Marci also went into more tips and tricks for maintaining your focus in and outside of your own list. Come listen to the details here…

http://www.spreecast.com/events/need-a-bit-more-focus

(If you can’t click on the link, then just copy/paste it into your browser.)

The link will expire next Saturday, so see it soon!

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How Do You Network?

Today, Saturday, August 23th, How Do You Network?

What’s your number one resource for Network Marketing? People, of course!

Once you start knowing, caring, and asking about people, then you can really start networking. And until you are known well enough by others, you can’t really turn your networking into network marketing. It’s all a part of the same philosophy of building a list.

You can’t be successful at either until you are known, liked, and trusted. And you can’t do that til you put yourself out there and help others. Then you can help each other to make multiple streams of income!

Want more info? Come listen to the details here…

http://www.spreecast.com/events/how-do-you-network

(If you can’t click on the link, then just copy/paste it into your browser.)

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Niche Marketing & You

Today, Saturday, August 16th, Niche Marketing & You

What is the best niche for you to market to? “What hobbies do you have that you are passionate about?” This is the first question always posed to anyone who considers doing niche marketing. (If they ask for help, that is.) So, of course, it was the first question that Marci asked.

If you’re going to market to a niche, it’s not a quick-and-easy process. In order to make it work, you have to keep at it. So a passion or near obsession for the subject matter helps you maintain your course through to profits. And your topic is not limited to the internet — It can be any topic on- or offline that has a following!

Other ideas for a niche? What are you an expert at doing? Expertise in the form of an eBook or eCourse is a great niche market product – An Info-Product. People are always looking for Info Products on the internet. What kind of expertise? You decide! What do you have a passion for that people WANT to know more about?

Want some answers? More info? Come listen to the details here…

http://www.spreecast.com/events/niche-marketing-you

(If you can’t click on the link, then just copy/paste it into your browser.)

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Need Some Inspiration?

Today, Saturday, August 9th, Need Some Inspiration?

In order to get the inspiration to sell to other people, you have to let yourself be sold:

Whether surfing in exchanges or clicking links in mailers, look for the ads that make you want to buy. These are your inspiration. Then “swipe” them and create your ads around them.

When chatting in skype rooms or exchange chats, keep your mind open and aware of ideas and solutions that sell you on their viability and usefulness. These are your inspirations for new ways to increase your income and success.

Come listen to the details here…

http://www.spreecast.com/events/need-some-inspiration

(If you can’t click on the link, then just copy/paste it into your browser.)

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