Today, Saturday, January 17, Turn Up The Traffic!
Marci started by defining the two basic types of traffic: On Demand and Time release. On Demand traffic, as the name implies, is traffic that gives you immediate results. Time Release traffic spreads the results out depending on when the ad(s) is seen.
Traffic exchanges, safelists, and mailers can provide both types. When you add the site or mail for it, there are viewers who can immediately react to it. Or future viewers can react to the TE page or the email later as they return to that venue.
Time Release traffic is typically Ezine articles and blog posts. However, as I said, TE and mailer traffic can also be this type.
Social media can also fall into both types. Make sure that your use of social media is conducive to your business though. You want to bring attention to your posts in Twitter, Facebook, etc. but don’t shoot yourself in the foot getting too controversial with your more personal posts if you do non-commercial posts too.
Okay, I don’t wanna give away everything so here’s the link:
http://www.spreecast.com/events/turn-up-the-traffic
(If you can’t click on the link, then just copy/paste it into your browser.)
NOTE: SPREECAST RECORDINGS PRIOR TO THIS YEAR ARE UNAVAILABLE! We may or may not be able to access them again. We’re still looking into this.
For Spreecast recordings going forward there is no longer a $1.99 charge.
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