Today, Saturday September 7th, Marci’s topic was Safelists and You.
So of course, Marci started by pointing out that a safelist is basically just like a traffic exchange except the medium is emails instead of a surf frame. And many of the safelists and/or mailers also allow text and banner advertising.
That’s where some of the differences start to come into play. With a safelist (mailer), you have 3 main points of contact to connect with the viewer/reader. These are the subject, the main content, and the P.S.
How do you use each of these to your best advantage?
And what kind of page do you send your reader(s) to? Well, that depends on how much or little PRE-SELLING you did in your email. (You DID know that you’re only supposed to be teasing the reader to click to the next page, didn’t you?)
For more answers/details and a little entertainment, listen to the Spreecast recording here:
http://www.spreecast.com/events/safelists-and-you
(If you can’t click on the link, then just copy/paste it into your browser.)
