Today, Saturday February 1st, Fix Your Follow-Up!
Marci started right off with the 2 Key points of follow-up emails: Presentation and Delivery.
Presentation:
Don’t crowd everything into a few large paragraphs. Set the paragraphs apart with headers and a little space. Use a font and size that’s comfortable to read online.
No fonts with seriphs on them (short lines at the end of the main strokes of a character). Stick with fonts like Arial, Verdana, Tahoma, etc. The most comfortable size to use would be between 14-15 points (pixels) for online reading.
Delivery:
Be professional and courteous — Slang may be okay, but avoid strong swear words. (You know — the “F” word and others like it.) It’s also usually best to not use a hard sell approach. You’re setting up a relationship with your subscribers – don’t push too hard or you won’t have a chance to build that relationship.
Post scripts are usually best used for selling — Soft selling!
One of the last things Marci covered was “Watch your email statistics!” You can see if you get unsubscribes after each email. IF you get a bunch of unsubscribes after a particular email, then there is definitely something in it repelling your subscribers!
Come and listen to the rest for more details…
http://www.spreecast.com/events/fix-your-follow-up
(If you can’t click on the link, then just copy/paste it into your browser.)
