Today, Saturday September 7th, Marci\u2019s topic was Safelists and You.<\/p>\n
So of course, Marci started by pointing out that a safelist is basically just like a traffic exchange except the medium is emails instead of a surf frame. And many of the safelists and\/or mailers also allow text and banner advertising.<\/p>\n
That’s where some of the differences start to come into play. With a safelist (mailer), you have 3 main points of contact to connect with the viewer\/reader. These are the subject, the main content, and the P.S.<\/p>\n
How do you use each of these to your best advantage?<\/p>\n
And what kind of page do you send your reader(s) to? Well, that depends on how much or little PRE-SELLING you did in your email. (You DID know that you’re only supposed to be teasing the reader to click to the next page, didn’t you?)<\/p>\n
For more answers\/details and a little entertainment, listen to the Spreecast recording here:<\/p>\n